India’s Smartphone Market Poised to Surpass USD 50 Billion by 2025, Driven by Premium Demand

India’s smartphone market is set to soar past USD 50 billion (approximately ₹4.29 lakh crore) this year, thanks to rising demand for premium devices, particularly from industry leaders like Apple and Samsung, according to a report by Counterpoint Technology Market Research.

In 2021, the market size was estimated at USD 37.9 billion (about ₹3.25 lakh crore), and now it’s on track to achieve its highest-ever value by 2025. The shift towards higher-end smartphones, especially in the premium and ultra-premium segments, is spearheaded by top brands such as Apple and Samsung, offering more competitive options to consumers.

Apple and Samsung are seeing impressive growth, with Apple India recording total income of ₹67,121.6 crore, while Samsung’s mobile phone division earned ₹71,157.6 crore in the financial year 2024. As a result, the retail average selling price in India’s smartphone market is projected to exceed USD 300 (approximately ₹25,700) for the first time in 2025.

According to the report, Apple is expected to see strong demand for its Pro models, driven by local manufacturing and recent price reductions across its iPhone lineup. Samsung’s value-oriented strategy, particularly with its flagship S series, is also gaining momentum.

Chinese brands like Vivo, Oppo, and OnePlus are capturing a significant share in the affordable premium category (₹30,000-45,000), attracting consumers with advanced camera systems and other high-end features. OnePlus, in particular, is experiencing a resurgence, addressing past performance concerns and investing ₹6,000 crore (about USD 720 million) into local market expansion, which is expected to drive its recovery and growth.

The premium segment, defined as smartphones priced above ₹30,000, is projected to surpass a 20% market share by 2025, fueled by increasing consumer interest in high-quality devices.

This trend toward “premiumisation” is further supported by consumers’ growing preference for offline stores, where they can experience premium smartphones firsthand before making a purchase. Additionally, the increasing interest in AI-powered features is prompting more consumers to seek in-store demonstrations, allowing them to make more informed decisions about their purchases.

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