SUV Boom in India: How the Nation Became an SUV-Loving Market

India automobile landscape has undergone a massive transformation in the last decade. The number of cars on Indian roads surged from 19 million in 2012 to 49 million in 2022, with car ownership per 1,000 people doubling from 17 to 34. However, what stands out is the exponential rise in SUV sales, making them the preferred choice for Indian buyers.

SUVs Overtake Hatchbacks as India’s Favorite Car

Just five years ago, every second car sold in India was a hatchback. Today, hatchbacks account for only one in four sales. According to Hyundai Motor India, over 50% of total car sales now come from SUVs, marking a dramatic shift in consumer preferences.

Why Are SUVs Dominating the Indian Market?

🚙 Affordable Pricing – The price gap between hatchbacks, compact sedans, and SUVs has significantly narrowed. Now, compact SUVs are available for as low as ₹6 lakh, making them accessible to a larger audience.

🏞️ Better Road Adaptability – India’s roads, even in metro cities like Bengaluru, are notorious for potholes and uneven surfaces. SUVs offer higher ground clearance, making them better suited for rough terrains and poorly designed speed breakers.

🛣️ Road Visibility & Comfort – The elevated seating position of SUVs provides a better driving view, making them more comfortable and safer for Indian roads.

Weekend Travel & SUV Lifestyle

With the rise of affordable SUVs, weekend road trips and long-distance travel have become increasingly popular among Indian consumers. The confidence of driving an SUV—whether on highways, hills, or city streets—has made them the first choice for families and adventure seekers alike.

Safety: A Major Deciding Factor

Modern SUVs are loaded with 4-star and 5-star safety ratings, giving buyers added confidence in their durability and crash protection. Strong body structures, advanced ADAS features, multiple airbags, and ESP (Electronic Stability Program) make SUVs a safer option compared to small cars.

The craze for SUVs is evident from the overwhelming demand for models like the Mahindra Thar Roxx, which received 1.76 lakh bookings within the first hour of its launch.

Affordable SUVs Driving Sales Growth

Now, almost every automaker is producing budget-friendly SUVs, with several options available under â‚ą10 lakh. As a result, India is fast becoming an SUV-dominated market, redefining the nation’s automobile industry.

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